When someone sees a real customer sharing their experience, that’s called social proof. It triggers a mental shortcut—we assume that if others had a good experience, we probably will too. It’s powerful, and video takes it to the next level.

Here’s the thing: people aren’t looking for perfection—they’re looking for real. A video testimonial filmed in a casual setting, where the person is clearly just being themselves? That kind of authenticity is far more persuasive than a polished script.

Video lets us hear the tone of someone’s voice, see their eyes, feel their energy. That emotional layer is where connection happens. People buy with their emotions, and justify with logic later—so the emotional power of a good testimonial? Huge.

Testimonial videos don’t just build trust—they convert. One study showed a 34% lift in conversions when video testimonials were added to a landing page. And the best part? You don’t need a big budget to make it happen.

If you’re looking for a way to build credibility fast, start with your happiest customers. Let them do the talking. If you want help capturing those moments with less hassle and more authenticity, we’d love to help. Hit that like or subscribe—there’s more coming every other week!